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CA Intermediate · Financial Management and Strategic Management · Strategic Analysis: External Environment

Tarang Textiles, an Indian apparel maker, notices that the government has announced a new production-linked incentive scheme for technical textiles and has also tightened labour code compliance norms. In a PESTEL analysis, these developments are best classified under which factor?

The developments are Political factors in PESTEL, because government schemes, incentives and compliance norms arise from governmental policy and regulation. Economic factors deal with macro variables such as inflation, interest rates and growth, which are not what the incentive scheme and labour code changes represent.

  1. AEconomic
  2. BPoliticalCorrect
  3. CSocial
  4. DTechnological

Explanation

Government policy, incentives, regulation and labour law changes fall under the Political factor in PESTEL (legal aspects are often treated alongside it). Economic factors relate to inflation, interest rates, growth and exchange rates, which are not the focus here.

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