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CMA Foundation · Fundamentals of Business Mathematics and Statistics · Calculus - Application in Business

The demand function is p = 60 − 3x, where p is the price in ₹ and x is the quantity. What is the maximum total revenue the firm can earn?

The maximum total revenue is ₹300. Revenue is 60x − 3x², and setting its derivative 60 − 6x to zero gives x = 10. The second derivative is negative, so it is a maximum, and the revenue is 600 − 300 = ₹300.

  1. A₹300Correct
  2. B₹600
  3. C₹150
  4. D₹200

Explanation

R = px = 60x − 3x². dR/dx = 60 − 6x = 0 gives x = 10, and the second derivative −6 is negative. R = 600 − 300 = ₹300. ₹600 is 60x at x = 10, which forgets to subtract 3x².

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