CS Professional · Artificial Intelligence, Data Analytics and Cyber Security - Laws and Practice · Information Systems
The marketing function of an e-commerce firm uses customer purchase history to send targeted offers. Which information system component is chiefly being used to find patterns in large stored datasets for this purpose?
Data mining on a data warehouse is used. The warehouse consolidates historical customer data, and mining techniques uncover purchasing patterns that support targeted offers. Firewalls, word processors and cheque systems do not perform this pattern discovery.
- AData mining on a data warehouseCorrect
- BWord processing software
- CA firewall rule set
- DA cheque truncation system
Explanation
Data warehouses store consolidated historical data, and data mining techniques discover patterns such as buying behaviour in it, supporting targeted marketing. Firewalls filter network traffic and do not analyse customer patterns.
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