ACCA Applied Knowledge · Business and Technology · Stakeholders in business organisations
Using Mendelow's matrix, a pressure group has high interest in a company's pollution record but little power to influence its decisions. How should the company primarily treat this group?
The pressure group should be kept informed. Under Mendelow's matrix, high interest combined with low power calls for communication and engagement, but not for the level of active involvement given to key players. Keep satisfied applies to high power, low interest groups instead.
- AKeep informedCorrect
- BKeep satisfied
- CMinimal effort
- DKey player
Explanation
Mendelow's matrix classifies stakeholders by power and interest. High interest with low power means the group should be kept informed, for example through reporting and communication. Keep satisfied is for high power, low interest; key players have both high power and high interest. Choosing keep satisfied confuses the two dimensions.
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