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CS Professional · Strategic Management and Corporate Finance · Strategic Analysis and Planning

Which feature most clearly distinguishes strategic objectives from a mission statement?

Objectives are specific, measurable and time-bound targets, while a mission is a broad and relatively enduring statement of purpose. Objectives turn the mission into achievable results that can be monitored and revised, whereas the mission itself is not expressed in numeric terms.

  1. AObjectives are specific, measurable and time-bound, whereas a mission is broad and enduringCorrect
  2. BObjectives never change, whereas a mission changes every year
  3. CObjectives describe the company's philosophy, whereas a mission gives numeric targets
  4. DObjectives are prepared only by shareholders, whereas a mission is prepared only by regulators

Explanation

A mission is a broad, relatively enduring statement of purpose, while objectives translate it into concrete, measurable, time-bound targets that are reviewed periodically. The reverse claims about numeric targets or yearly mission changes are incorrect, and neither shareholders nor regulators exclusively prepare these statements.

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