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CMA Final · Cost and Management Audit · Evaluation of Corporate Image

Which function within a company is most directly responsible for creating a favourable corporate image through consistent communication with stakeholders, and is therefore a key area for the management auditor to review?

Public relations and corporate communication is the function most directly responsible for building a favourable image, since it manages consistent messaging and relationships with stakeholders. Auditors therefore review its policies, effectiveness and crisis handling, unlike stores, payroll or cost audit work.

  1. APublic relations and corporate communicationCorrect
  2. BStatutory cost audit
  3. CStores and inventory control
  4. DPayroll processing

Explanation

Public relations and corporate communication manage the messages and relationships that shape stakeholder perception, so their effectiveness is central to image evaluation. Cost audit, stores control and payroll are operational or compliance activities and do not primarily shape external perception.

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