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ACCA Applied Knowledge · Business and Technology · The relationship between accounting and other business functions

Which of the following best describes the main purpose of the marketing function within a business?

Marketing exists to identify, anticipate and satisfy customer needs profitably. Recording sales and issuing statements is an accounting activity, while recruiting and training staff is the job of human resources, so neither describes the core purpose of marketing.

  1. AIdentifying, anticipating and satisfying customer needs profitablyCorrect
  2. BRecording all sales transactions and preparing customer statements
  3. CRecruiting and training staff who deal directly with customers

Explanation

Marketing is concerned with identifying, anticipating and satisfying customer needs at a profit. Recording sales transactions is an accounting task, and recruiting and training staff belongs to human resource management.

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