ACCA Applied Knowledge · Management Accounting · Performance measurement - overview
Which of the following is a weakness of using only financial measures to assess performance against organisational objectives?
Financial measures can encourage a short-term focus, since managers may cut spending on quality, training or customer service to hit profit targets. This harms long-term objectives, which is why non-financial measures are added, as in the balanced scorecard.
- AThey cannot be expressed numerically
- BThey can encourage short-term focus at the expense of long-term objectives such as quality and customer satisfactionCorrect
- CThey are never comparable between periods
- DThey cannot be used for not-for-profit organisations
Explanation
Financial measures are numeric and comparable, but they are backward-looking and can lead managers to cut spending on training, quality or development to hit short-term targets. This is why balanced approaches such as the balanced scorecard add non-financial measures.
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