CS Professional · Strategic Management and Corporate Finance · Analyzing the External and Internal Environment
Which of the following is correctly classified as an intangible resource of a firm?
Brand reputation built over decades is an intangible resource. Plants and vehicles are tangible physical resources, and cash is a financial resource. Intangibles such as brand, goodwill, patents and know-how are often harder to imitate and therefore more likely to support competitive advantage.
- AA manufacturing plant in Gujarat
- BBrand reputation built over decadesCorrect
- CCash held in current account
- DA fleet of delivery vehicles
Explanation
Brand reputation is an intangible resource, not physical or financial. The plant and vehicles are tangible physical assets and cash is a financial resource, so only brand reputation fits.
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