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ACCA Applied Knowledge · Business and Technology · Sustainable business practices

Which of the following is the strongest argument in favour of a company adopting a CSR policy?

The strongest argument is that CSR can enhance the company's reputation and customer loyalty, which supports long-term performance. It does not guarantee lower tax and it cannot replace compliance with laws and regulations.

  1. AIt guarantees that the company will pay less tax
  2. BIt can enhance reputation and customer loyalty, supporting long-term performanceCorrect
  3. CIt removes the need to comply with regulation

Explanation

CSR can improve brand image, attract customers and employees and reduce risk, which supports long-term success. It does not reduce tax by guarantee and never replaces legal compliance.

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