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ACCA Strategic Professional · Advanced Performance Management · Strategic management accounting

Zentara Ltd, a regional beverage producer, lists its internal strengths and weaknesses alongside external opportunities and threats to identify strategic options that use strengths to exploit opportunities. Which analytical tool is Zentara using?

Zentara is using SWOT analysis, because the tool pairs internal strengths and weaknesses with external opportunities and threats to generate strategic options. PESTEL covers only external macro factors, the value chain covers internal activities, and the BCG matrix classifies products.

  1. ASWOT analysisCorrect
  2. BPESTEL analysis
  3. CPorter's value chain analysis
  4. DBCG matrix

Explanation

SWOT combines internal strengths and weaknesses with external opportunities and threats. PESTEL looks only at the external macro environment. The value chain examines internal activities, and the BCG matrix classifies products by market growth and share.

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