ACCA Strategic Professional · Strategic Business Leader · Big data and data analytics
Zentra Logistics fits sensors to 40,000 delivery vans. Each van transmits location, engine temperature and fuel use every second, and the company stores the stream in a cloud platform. A director says the main challenge is the sheer amount of data being generated. Which of the Vs of big data does this concern describe?
The concern describes volume. Volume refers to the sheer quantity of data generated, here from sensors on 40,000 vans transmitting every second. Variety is about different formats, veracity about accuracy and trustworthiness, and value about the benefit extracted from the data.
- AVolumeCorrect
- BVariety
- CVeracity
- DValue
Explanation
The director's concern is about the scale of data produced by continuous transmission from thousands of vans, which is volume. Variety would concern different formats, veracity concerns reliability, and value concerns the usefulness of insight obtained.
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