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CS Professional · Strategic Management and Corporate Finance · Strategic Analysis and Planning

A Chennai software firm's strategy team continuously monitors technology blogs, regulator circulars and competitor job advertisements to detect faint signals of change, without a specific question in mind. Which stage of environmental analysis does this describe?

This is scanning, because the team is broadly watching many sources for early, weak signals of change without a defined trend or question. Monitoring tracks an already identified trend, forecasting projects future values, and assessment evaluates the strategic impact.

  1. AScanning, i.e. detecting early signals of change broadlyCorrect
  2. BForecasting, i.e. projecting the future values of specific variables
  3. CMonitoring, i.e. tracking an already identified trend over time
  4. DAssessment, i.e. judging the impact of trends on the firm's strategy

Explanation

Scanning is broad, open-ended surveillance to identify early signals. Monitoring follows a trend already spotted, forecasting projects it, and assessment judges its implications. Since the team has no specific question or identified trend, the activity is scanning.

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