CS Professional · Strategic Management and Corporate Finance · Strategic Analysis and Planning
In Ansoff's product-market growth matrix, a company selling its existing products in a new geographical region to new customers is following a strategy of:
Selling existing products to new customers in a new region is market development under Ansoff's matrix. Market penetration keeps the existing market, product development introduces new products, and diversification changes both product and market.
- AMarket developmentCorrect
- BMarket penetration
- CProduct development
- DDiversification
Explanation
Ansoff's matrix has four strategies: penetration (existing product, existing market), market development (existing product, new market), product development (new product, existing market) and diversification (new product, new market). Selling the same products in a new region is market development.
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