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CFA Level I · CFA Level I Exam · Business Models

A company operates an online marketplace connecting independent drivers with passengers, owns no vehicles, and earns a commission on each ride. Its value increases as more drivers and passengers join. This feature is best described as:

The feature is best described as network effects. On a two-sided platform, each added driver or passenger raises the platform's value to the other side, which attracts more users. Economies of scope and operating leverage concern costs, not growing user value.

  1. Aeconomies of scope
  2. Bnetwork effectsCorrect
  3. Coperating leverage

Explanation

When each additional user makes the platform more valuable to other users, the firm benefits from network effects. Economies of scope relate to cost savings from producing multiple products, and operating leverage relates to fixed cost structure.

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