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CMA Final · Strategic Performance Management and Business Valuation · Valuation of Assets and Liabilities

A company values a brand using the relief-from-royalty method. Expected brand-related sales are ₹50 crore each year in perpetuity, the market royalty rate is 4%, the tax rate is 25%, and the discount rate is 10%. Ignoring growth, what is the brand value?

Royalty saved is 4% of ₹50 crore, equal to ₹2 crore; after 25% tax it is ₹1.5 crore. Capitalised at 10% in perpetuity, the brand value is ₹15 crore.

  1. A₹20 crore
  2. B₹15 croreCorrect
  3. C₹5 crore
  4. D₹1.5 crore

Explanation

Pre-tax royalty saved = 50 x 4% = ₹2 crore. After tax = 2 x 0.75 = ₹1.5 crore. Perpetuity value = 1.5 / 0.10 = ₹15 crore. Ignoring tax gives ₹20 crore.

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