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CMA Foundation · Fundamentals of Business Laws and Business Communication · Legal Aspects of Business Communication

A company wants to share a client's personal data with an outside marketing agency. Which step best respects the client's privacy in business communication?

The company should share the data only after obtaining the client's informed consent for that specific purpose. Merely holding the data, being paid by the agency, or deleting only the name while leaving contact details does not respect privacy, because the client remains identifiable and has not agreed.

  1. AShare it, since the company already holds the data
  2. BShare it only after obtaining the client's informed consent for that specific purposeCorrect
  3. CShare it if the agency promises to pay a fee
  4. DShare it after removing only the client's name but keeping phone and address

Explanation

Privacy principles require that personal data be used for purposes the person has agreed to, so informed consent is needed. Holding data or receiving a fee gives no right, and keeping phone and address still identifies the client, so the last option is wrong.

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