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ACCA Applied Knowledge · Business and Technology · Organisational culture

A firm of management consultants bids for large projects that take years to complete. Each bid involves heavy investment and a wrong decision may only become clear much later. Under Deal and Kennedy's model, which culture does this best describe?

This is a bet-your-company culture. It arises where risk is high because large investments are committed, and feedback is slow because results emerge only after years. Tough-guy culture has fast feedback, while work hard play hard and process cultures involve low risk.

  1. ATough-guy, macho culture
  2. BWork hard, play hard culture
  3. CProcess culture
  4. DBet-your-company cultureCorrect

Explanation

Bet-your-company culture combines high risk with slow feedback: big decisions are taken, and their outcome is only known after a long time. Tough-guy culture has high risk but fast feedback. Work hard, play hard has low risk and fast feedback. Process culture has low risk and slow feedback.

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