CMA Intermediate · Operations Management and Strategic Management · Strategic Analysis and Strategic Planning
A hospital chain in India decides to track the ageing of the population, rising health awareness and changing attitudes towards preventive check-ups when forecasting demand. These variables are best placed under which PESTEL dimension?
Population ageing, health awareness and attitudes to check-ups are demographic and cultural trends, so they are social factors in PESTEL. They are not technological, environmental or political because they concern people and lifestyle, not innovation, ecology or government action.
- ASocialCorrect
- BTechnological
- CEnvironmental
- DPolitical
Explanation
Demographics such as ageing, along with health awareness and attitudes, are cultural and population trends and belong to the social dimension. Technological would cover medical equipment innovation. Environmental covers climate and resource issues. Political covers government policy and stability.
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