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ACCA Applied Knowledge · Business and Technology · Competitive factors

A manufacturer buys a specialised component from only one supplier. The component is a critical part of its product, no substitute exists, and the supplier could start making finished products itself. Which conclusion is most consistent with Porter's model?

Supplier power is high, and the supplier threatens forward integration. A single source of a critical, non-substitutable component can dictate price and terms, and its ability to enter the manufacturer's market strengthens its position further.

  1. ASupplier power is high, and the supplier poses a threat of forward integrationCorrect
  2. BSupplier power is low because the manufacturer is a loyal customer
  3. CThreat of substitutes is high because the component is specialised
  4. DCustomer power is high because the manufacturer buys in small volumes

Explanation

A sole supplier of a critical input with no substitutes has strong bargaining power, and the credible threat of moving forward into finished products raises it further. Loyalty does not reduce power; specialisation with no alternative lowers, not raises, the substitute threat.

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