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CMA Intermediate · Operations Management and Strategic Management · Digital Strategy

A mid-sized Indian retailer wants to prepare a digital strategy. Which activity should logically come first in formulating the strategy?

The first step is to assess current digital maturity and tie digital goals to overall business objectives. Tools, vendors, hiring and app launches are implementation choices that depend on that alignment, so doing them first risks technology-driven spending without strategic purpose.

  1. ASelecting vendors for a new e-commerce platform
  2. BAssessing the current digital maturity and linking digital goals to the business objectivesCorrect
  3. CHiring a large team of data scientists
  4. DLaunching a mobile app to gain market presence

Explanation

A digital strategy must be aligned to business goals and based on an honest view of present capabilities. Vendor selection, hiring and app launches are implementation choices that follow once goals and gaps are clear. Starting with them risks technology-led spending without strategic direction.

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