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CSEET · Economic and Business Environment · Business Environment

A packaged-foods company in Pune finds that a new government rule on food labelling forces it to redesign all packs. Within the external environment, this change is best classed as part of the:

The labelling rule is part of the macro environment, under legal and political factors. Government regulation is a broad external force that applies to all firms in the industry, rather than a relationship specific to the firm's own suppliers, customers or internal operations.

  1. AMicro environment, as it concerns only the firm's suppliers
  2. BInternal environment, as the packs are made by the firm
  3. CMacro environment, specifically the legal and political factorsCorrect
  4. DMicro environment, as it affects only the firm's customers

Explanation

Government regulation is a general force affecting all firms in the industry and is not specific to one firm's suppliers or customers. It therefore belongs to the macro environment, under legal and political factors. Redesign of packs is the firm's response, not the source of the change.

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