CSEET · Economic and Business Environment · Business Environment
A company's SWOT matrix pairs its internal strengths with external opportunities and uses them to pursue growth, for example using its strong brand to enter a newly liberalised export market. Which strategy type does this pairing represent?
This is an SO strategy. It combines internal strengths, here a strong brand, with an external opportunity, a newly liberalised export market, to pursue growth. WO, ST and WT strategies pair different elements and do not describe leveraging strengths to exploit opportunities.
- AWT strategy, aimed at defensive retrenchment
- BSO strategy, using strengths to exploit opportunitiesCorrect
- CWO strategy, overcoming weaknesses by using opportunities
- DST strategy, using strengths to counter threats
Explanation
In the TOWS/SWOT matrix, SO strategies use internal strengths to take advantage of external opportunities. Here brand strength is leveraged for a new market. WO fixes weaknesses via opportunities, ST uses strengths against threats, and WT minimises weaknesses and avoids threats.
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