IAI Actuarial Core Principles · Business Management · Business and consumer needs, the industry value chain and competitive forces
A Pune-based general insurer finds that, across its motor insurance value chain, the stage with the lowest margin and least differentiation is claims repair, handled through a large network of garages. It decides to outsource repair management to a specialist firm and concentrate on underwriting and distribution. Which is the strongest strategic rationale for this decision?
The strongest rationale is focus: outsourcing a low-margin, undifferentiated stage lets the insurer concentrate on underwriting and distribution where it has advantage, while a specialist with scale runs repairs. It does not remove supplier dependence or guarantee lower premiums, and it creates a new supplier relationship.
- AIt removes the insurer's dependence on any suppliers
- BIt focuses resources on stages where the insurer holds competitive advantage and lets specialists with scale run the restCorrect
- CIt guarantees lower premiums for all customers regardless of claims cost
- DIt converts a primary activity into a support activity
- It eliminates the bargaining power of the specialist firm over the insurer
Explanation
Outsourcing non-core stages lets a firm concentrate on activities where it is advantaged, while specialists may have better scale. It does not remove supplier dependence; it creates a new one. It also does not guarantee lower premiums or remove supplier power.
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