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CA Intermediate · Financial Management and Strategic Management · Introduction to Strategic Management

A Pune-based packaged-foods company states that its aim is to become 'India's most trusted source of healthy everyday nutrition by 2035'. This statement describes a future position the firm wants to reach and is meant to inspire employees. In strategic management terms, it is best described as the firm's:

The statement is a vision. A vision expresses the future position an organisation aspires to reach and inspires people towards it, whereas a mission describes the firm's present purpose, customers and activities. The phrase 'by 2035' marks it as future-oriented.

  1. AVisionCorrect
  2. BMission
  3. CBusiness model
  4. DOperating plan

Explanation

A vision statement describes the desired future position of the organisation and inspires stakeholders. A mission describes the present purpose: what the firm does, for whom and how. The statement here is about a future aspiration, so it is a vision.

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