ACCA Applied Knowledge · Business and Technology · Individual and group behaviour in business organisations
A recruiter rates a candidate highly on every competence simply because the candidate graduated from a prestigious university. Which perceptual distortion is this?
This is the halo effect, where one positive characteristic, here attending a prestigious university, causes the recruiter to judge the candidate favourably on all other competences. The horns effect is the reverse, where one negative trait colours all judgements.
- AHalo effectCorrect
- BHorns effect
- CStereotyping by gender
- DSelf-fulfilling prophecy
Explanation
The halo effect occurs when one favourable characteristic leads the observer to rate the person favourably on all other attributes. The horns effect is the negative equivalent, so it is wrong here because the trait is positive.
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