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CFA Level I · CFA Level I Exam · Business Models

A restaurant brand grants independent operators the right to use its name and operating system in return for an initial fee and ongoing royalties. Relative to the brand owning all outlets, this franchise model will most likely:

The franchise model most likely gives the brand owner less control over day-to-day operations. Franchisees operate the outlets and fund capital spending, while the owner collects fees and royalties instead of keeping the full outlet profit.

  1. Arequire the brand owner to fund more capital expenditure
  2. Bgive the brand owner less control over day-to-day operationsCorrect
  3. Cleave the brand owner with all outlet-level operating profit

Explanation

Franchisees run outlets, so the franchisor has less operating control, though it uses less capital and receives royalties rather than full outlet profits. Options A and C therefore describe company-owned outlets.

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