ACCA Applied Knowledge · Business and Technology · Stakeholders in business organisations
A small charity relies on a few volunteers who care deeply about its mission but have no authority over funding or strategy. Under Mendelow's matrix, how are the volunteers best classified and treated?
The volunteers are low power and high interest, so they belong in the keep informed quadrant. They care strongly but cannot control funding or strategy, so regular communication sustains their support without giving them the status of key players.
- ALow power, high interest: keep informedCorrect
- BHigh power, high interest: key players
- CLow power, low interest: minimal effort
- DHigh power, low interest: keep satisfied
Explanation
The volunteers have strong interest but lack power over funding or strategy, so they fall in the low power, high interest quadrant. The suitable approach is to keep them informed, which maintains goodwill. Treating them as key players would overstate their power.
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