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CMA Final · Entrepreneurship and Startup · Idea to Action

A startup tests two versions of its app onboarding screen by showing version A to one random half of new users and version B to the other half, then compares sign-up completion rates. This validation technique is called:

The technique is A/B testing. Users are randomly split between two versions of the same element, and a single outcome measure such as sign-up completion is compared, so the founder can decide which version performs better using evidence.

  1. ACohort analysis
  2. BSWOT analysis
  3. CA/B testingCorrect
  4. DBreak-even analysis

Explanation

A/B testing splits users randomly between two variants and compares a chosen metric, here sign-up completion. Cohort analysis tracks groups of users over time and does not compare two simultaneous variants.

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