CMA Final · Entrepreneurship and Startup · Idea to Action
In a business model canvas prepared for a startup that sells refurbished laptops to students online, the statement 'affordable, warranty-backed laptops delivered within two days' belongs most appropriately to which building block?
The statement belongs to the value proposition block. It describes the benefits the startup promises customers, namely affordability, warranty cover and fast delivery. Customer segments would identify who is served, such as students, while resources and costs describe what the firm needs and spends to deliver.
- ACustomer segments
- BValue propositionCorrect
- CKey resources
- DCost structure
Explanation
The value proposition describes the bundle of benefits offered to customers, here price, warranty and speed. Customer segments would be 'students'. Key resources would be items like inventory and the platform, and cost structure lists expenses.
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