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ACCA Applied Knowledge · Business and Technology · Communicating in business

An audit senior wants to give a junior sensitive feedback about poor work quality and to judge how the junior reacts. Which feature makes face-to-face communication the best choice?

Face-to-face communication is best because it gives immediate two-way feedback and lets both people observe body language and tone. This suits sensitive feedback. It does not by itself create a permanent record and is not a cheap way to reach large dispersed audiences.

  1. AIt provides immediate feedback and allows body language and tone to be observedCorrect
  2. BIt creates a detailed permanent record without any extra effort
  3. CIt is the cheapest way to reach a large dispersed audience

Explanation

Face-to-face communication allows two-way, immediate feedback and the reading of non-verbal cues such as facial expression and tone. It does not automatically create a record, so the second option is wrong. It is also poorly suited to reaching large dispersed audiences, so the third option is wrong.

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