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ACCA Strategic Professional · Strategic Business Leader · The internal resources, capabilities and competences of an organisation

Brindle Pharma has strong R&D routines that earlier created market-leading drugs. Managers now apply the same routines rigidly to digital health products, where they perform poorly, and resist changing them. Which concept best explains this situation?

This is a core rigidity: capabilities that once created advantage have become entrenched and now block adaptation to a new context. The firm is applying old routines inflexibly to digital health, so the competence has turned into a constraint, which dynamic capabilities would be needed to overcome.

  1. ACore competence providing sustained advantage
  2. BThreshold capability
  3. CCore rigidityCorrect
  4. DUnique resource

Explanation

A core rigidity arises when previously valuable capabilities become inflexible and inhibit innovation in new contexts. A core competence providing advantage would be working, but here the routines are failing. Threshold capability and unique resource do not describe an inhibiting effect of past success.

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