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CMA Final · Strategic Cost Management · Business Application of Maxima and Minima

Demand for a product of Kaveri Appliances is p = 1,200 - 4q, where p is the price in rupees and q is units. Total cost is C = 200q + 10,000. What price maximises profit?

The profit-maximising price is Rs 700. Marginal revenue 1,200 - 8q equals marginal cost 200 at 125 units, and substituting 125 into the demand function gives a price of 1,200 - 500 = Rs 700.

  1. ARs 600
  2. BRs 700Correct
  3. CRs 800
  4. DRs 1,000

Explanation

Revenue = 1,200q - 4q^2, so MR = 1,200 - 8q. MC = 200. Setting MR = MC gives 8q = 1,000, so q = 125. Price = 1,200 - 500 = Rs 700. Rs 600 results from treating q as 150, which is wrong.

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