ACCA Strategic Professional · Advanced Performance Management · Non-financial performance measurement
Harbour Logistics, a freight company, assesses its divisional managers solely on quarterly operating profit. One manager has deferred vehicle maintenance and cut driver training to hit the quarterly target, and breakdowns are now rising. Which limitation of purely financial measures does this best illustrate?
The scenario shows short-termism. Judging managers only on quarterly profit encourages them to cut discretionary spending like maintenance and training, which lifts current results but harms long-term capability and value. Financial measures are monetary and simple, so the other options are wrong.
- AThey encourage short-termism at the expense of long-term valueCorrect
- BThey are always too complex for managers to understand
- CThey cannot be expressed in monetary terms
- DThey only measure external stakeholder satisfaction
Explanation
Cutting discretionary spending such as maintenance and training boosts current profit but damages future capability. This is the classic short-term focus problem of financial-only measures. The other options misdescribe financial measures, which are monetary and usually simple.
Did you get it right without looking?
One question tells you little. A timed set on Non-financial performance measurement shows your real accuracy, how long you take and where you lose marks.
More Non-financial performance measurement questions
- Dunmore Bank wants to measure what it requires from its customers, regulators and employees, such as loyalty, compliance information and dis…
- Zenith Couriers wants to add a non-financial measure of customer satisfaction to its performance dashboard. Management proposes using the nu…
- Brightwater Utilities introduced a target to cut average customer call-handling time from 8 minutes to 5 minutes. Six months later, call tim…
- Orion Software reports strong profit this year, but customer complaints are rising, key developers are leaving and few new products are in d…
- Hollis Pharma is judged by its board on short-term earnings per share. Its research division has a pipeline of drugs with uncertain but pote…
- Halden Retail's board compares two frameworks. Its Balanced Scorecard has four perspectives. The board wants a framework that explicitly mea…