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CS Professional · Artificial Intelligence, Data Analytics and Cyber Security - Laws and Practice · Data Analytics and Law

Hindustan Sweets Ltd. analyses last year's sales records to find out why sales of a product fell in the north zone during the monsoon quarter. Which type of analytics is being applied?

This is diagnostic analytics, because it studies past data to explain why an event, the monsoon-quarter sales fall, occurred. Descriptive analytics only reports what happened, predictive analytics forecasts what may happen, and prescriptive analytics recommends what action to take.

  1. APredictive analytics
  2. BDiagnostic analyticsCorrect
  3. CPrescriptive analytics
  4. DDescriptive analytics limited to reporting totals

Explanation

Diagnostic analytics examines historical data to explain why something happened, here the reason for the fall in sales. Predictive analytics forecasts future outcomes, and prescriptive analytics recommends actions. Descriptive analytics only summarises what happened, such as totals, without investigating causes.

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