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CS Professional · Strategic Management and Corporate Finance · Introduction to Strategic Management

How do goals differ from objectives in the usual treatment in strategic management?

Goals are broad, qualitative aims of the organisation, whereas objectives are specific, measurable and time-bound results that help achieve those goals. Objectives therefore break goals into concrete targets, so the two are related but not identical in precision or time frame.

  1. AGoals are short-term and quantified, while objectives are broad and open-ended
  2. BGoals are broad and qualitative aims, while objectives are specific, measurable and time-boundCorrect
  3. CGoals and objectives are identical in meaning and scope
  4. DGoals are set only by shareholders, while objectives are set only by government

Explanation

Goals are general, long-range aims, while objectives translate goals into specific, measurable, time-bound results. The first option reverses the relationship. They are related but not identical, and neither is set exclusively by shareholders or government.

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