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CMA Final · Cost and Management Audit · Evaluation of Corporate Image

In a management audit of corporate image, which of the following is best described as an 'external' stakeholder group whose perception shapes the image of a company?

Customers and the investing public are external stakeholders. Corporate image is the perception held by an organisation's publics, and outsiders like customers, investors, suppliers and regulators form it from outside, whereas audit team members, supervisors and finance employees are internal parties within the company.

  1. AMembers of the internal audit team
  2. BCustomers and the investing publicCorrect
  3. CPlant-level shift supervisors
  4. DEmployees of the finance department

Explanation

Corporate image is the picture of the organisation held in the minds of its publics. External stakeholders such as customers, investors, suppliers, regulators and the community form this picture from outside. Internal audit staff, shift supervisors and finance employees are internal groups, so they are not the external group asked for.

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