ACCA Applied Knowledge · Business and Technology · Social and demographic factors
In a PESTEL analysis, which of the following is an example of a social factor?
A shift in consumer attitudes towards healthy eating is a social factor, because social factors concern lifestyles, values, beliefs and demographics. Tax rate changes belong to political or legal factors, and new production robots belong to technological factors in a PESTEL analysis.
- AA change in the rate of corporation tax
- BA shift in consumer attitudes towards healthy eatingCorrect
- CThe introduction of a new production robot
Explanation
Social factors cover attitudes, lifestyles, values and demographics. A change in consumer attitudes to healthy eating is social. A tax rate change is political or legal, and a new robot is technological.
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