ACCA Applied Knowledge · Business and Technology · Social and demographic factors
In a PESTEL analysis, which of the following is most clearly an example of a social factor affecting a business?
A shift in consumer attitudes towards healthy eating is a social factor, because social factors concern lifestyles, values, beliefs and attitudes in society. Tax rates are political, new robots are technological, and imported material costs are economic influences in a PESTEL analysis.
- AA change in the rate of corporation tax
- BA shift in consumer attitudes towards healthy eatingCorrect
- CThe introduction of a new production robot
- DA rise in the cost of imported raw materials
Explanation
Social factors cover changing attitudes, lifestyles, values and demographics. A shift in attitudes to healthy eating is a social change. Tax changes are political, robots are technological, and import costs are economic.
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