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CS Professional · Strategic Management and Corporate Finance · Strategic Analysis and Planning

In strategic management, which statement best describes a company's vision statement?

A vision statement describes the future position an organisation aspires to attain and gives long-term direction. It is forward-looking and aspirational, unlike a mission, which explains the present purpose, products and customers, or operational targets, which are short-term and measurable.

  1. AA description of the future position the organisation aspires to reach, giving long-term directionCorrect
  2. BA list of quarterly sales targets assigned to each department
  3. CA statement of the products currently sold and the customers presently served
  4. DA schedule of compliance filings due under company law during the year

Explanation

A vision statement expresses the aspirational future state of the organisation and gives long-term direction. The option about products and customers currently served describes the mission or business definition, not the vision. Quarterly targets are short-term operational goals, and compliance schedules are not strategic statements.

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