CS Professional · Strategic Management and Corporate Finance · Analyzing the External and Internal Environment
In Mendelow's power-interest grid for stakeholder analysis, a group with high power but low interest in a company's affairs should be managed by which approach?
Stakeholders with high power but low interest are placed in the 'keep satisfied' quadrant of the power-interest grid. They can influence the firm if they become dissatisfied, so the company should address their concerns without overburdening them with detailed communication.
- AKeep satisfiedCorrect
- BMinimal effort
- CKeep informed
- DKey player
Explanation
High power with low interest falls in the 'keep satisfied' quadrant: the group can affect the firm if displeased but is not actively engaged. 'Keep informed' suits low power and high interest; 'key player' suits high power and high interest; minimal effort suits low on both.
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