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ACCA Applied Knowledge · Business and Technology · Stakeholders in business organisations

In Mendelow's power/interest matrix, how should an organisation normally treat a stakeholder group that has high power but low interest in the organisation's activities?

The organisation should keep a high-power, low-interest stakeholder satisfied. They can influence outcomes if they become unhappy, but they take little interest day to day, so detailed communication is unnecessary. Keep informed applies to low power and high interest, and minimal effort applies to low power and low interest.

  1. AKeep satisfiedCorrect
  2. BKeep informed
  3. CMinimal effort

Explanation

High power with low interest falls in the 'keep satisfied' quadrant. These stakeholders can affect the organisation if their concerns are ignored, but they do not need detailed ongoing communication. 'Keep informed' is for low power and high interest, and 'minimal effort' is for low power and low interest.

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