ACCA Applied Knowledge · Business and Technology · Personal effectiveness
In the SMART goal-setting framework, which element is addressed by stating that a sales assistant will 'increase average basket value by 5% by the end of June'?
The statement is specific, measurable and time-bound: it identifies the target (average basket value), quantifies the improvement (5%) and sets a deadline (end of June). It does not on its own show achievability or relevance, but it is more than just measurable.
- AMeasurable only, because a percentage is given
- BSpecific, Measurable and Time-bound, because it states what, how much and by whenCorrect
- CRelevant only, because it relates to sales
Explanation
The goal states a clear target (average basket value), a quantified change (5%) and a deadline (end of June). So it covers specific, measurable and time-bound elements. Option A is wrong because it ignores the other elements that are clearly present.
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