CMA Final · Entrepreneurship and Startup · Entrepreneurial Skill Sets
Kavita, who runs a Surat textile-printing startup, has invested heavily in a new digital printer. Within three months a competitor launches a cheaper alternative and her orders fall. She studies what went wrong, drops the loss-making product line, and pivots to custom orders for boutique designers. Which entrepreneurial trait is most clearly shown by her response?
Kavita shows resilience combined with adaptability. She recovered from a setback, analysed the causes, dropped the failing line and pivoted to custom boutique orders. This is active learning and change, not risk aversion, overconfidence or blaming external factors.
- AResilience combined with adaptabilityCorrect
- BOverconfidence bias
- CRisk aversion
- DDependence on external locus of control
Explanation
She absorbed a setback, analysed the causes and changed direction, which shows resilience (recovering from failure) and adaptability (adjusting the model). Risk aversion would mean avoiding new moves. Blaming outside forces would reflect an external locus of control, which she did not do.
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