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ACCA Strategic Professional · Strategic Business Leader · Managing strategic change

Marlow Pharma's board wants to relocate its research unit. Staff in the unit have high power and high interest but oppose the move. Their influence over research output is critical to success. Using Mendelow's matrix, which stakeholder strategy is most appropriate?

The staff should be managed closely as key players. They combine high power with high interest, so their opposition could block the relocation, and the board should actively engage and involve them rather than merely informing or placating them.

  1. AKeep informed
  2. BMinimal effort
  3. CKeep satisfied
  4. DManage closely as key playersCorrect

Explanation

High power and high interest places the staff in the key player quadrant, so they must be managed closely, with active engagement and involvement in the decision. Keep informed suits low power, high interest groups. Keep satisfied suits high power, low interest groups, which does not match since these staff are highly interested.

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