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ACCA Strategic Professional · Strategic Business Leader · Managing strategic change

Marlow Pharma wants to change its research culture over three years. Managers believe staff hold different views about the new direction, but the company has time and wants employees to own the change. Senior managers will set the broad vision, then invite research teams to help shape the detailed plans, accepting that the final outcome may differ from the original intention. Which style best fits this approach?

Collaboration fits best. Managers set the broad vision but let research teams help determine the detailed plans, accepting the outcome may change. This builds ownership when time is available. Direction and coercion impose change, and education and delegation relies on explaining the case rather than involving staff in design.

  1. ACollaborationCorrect
  2. BDirection
  3. CCoercion
  4. DEducation and delegation

Explanation

Collaboration is a style where a wide group of people is involved in determining the change process and its content, so the outcome may differ from the original plan. It suits situations with time available and a need for ownership. Direction and coercion impose change, and education and delegation focuses on persuasion through explanation rather than shared design.

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