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ACCA Strategic Professional · Advanced Performance Management · Data science and analytics

Marlowe Foods links part of its regional managers' bonuses to a dashboard of ten KPIs. Managers complain that the dashboard is cluttered and they cannot tell which indicators matter most. Which improvement best aligns the dashboard with good design for decision-making?

Prioritise a small number of critical KPIs tied to strategy and make supporting detail available by drill-down. This reduces clutter and clarifies what drives rewards. Decorative charts, removing targets or using only narrative reports would worsen clarity or remove useful performance context.

  1. APrioritise a few critical KPIs linked to strategy and show detail through drill-downCorrect
  2. BAdd more decorative three-dimensional charts to hold attention
  3. CRemove all targets so that managers focus on raw numbers
  4. DReplace the dashboard with a monthly narrative report only

Explanation

Effective dashboards focus on a few strategically relevant measures and let users drill into detail, reducing clutter and clarifying priorities. Decorative 3D charts add distraction, removing targets removes context for performance and reward, and narrative-only reporting loses visual and timely monitoring.

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