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ACCA Strategic Professional · Advanced Performance Management · Data science and analytics

Orchid Bank plans to share customer transaction data with an external analytics firm to improve performance dashboards. Which action best balances insight needs with data protection and ethical obligations?

Anonymise or pseudonymise the data, share only the fields needed, and secure a contract with security controls. This supports analytics while meeting data minimisation and protection duties. Sharing the full raw data is excessive, abandoning analytics is unnecessary, and deleting access logs undermines accountability.

  1. AAnonymise or pseudonymise the data, share only fields needed, and put a contract and security controls in place with the firmCorrect
  2. BShare the complete raw dataset to maximise analytical value
  3. CShare nothing and abandon analytics entirely
  4. DShare data only after deleting the audit trail of who accessed it

Explanation

Minimising and de-identifying data, with contractual and security safeguards, allows analytics while protecting individuals. Sharing everything breaches minimisation, abandoning analytics ignores the legitimate benefit, and deleting access logs weakens accountability.

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