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CS Professional · CSR and Social Governance · Impact of CSR

Sunrise Foods Ltd engages an agency to assess a nutrition programme. The agency collects baseline data on child weight before launch, then repeats the survey after two years on the same households. Which feature of this design is most important for measuring impact?

The baseline data enabling a before-and-after comparison is the key feature. Collecting child weight data before launch and repeating it later shows the change achieved. Selecting only satisfied beneficiaries or relying on spending would bias or miss the real outcome.

  1. ABaseline data allowing before-and-after comparisonCorrect
  2. BUse of the company's logo on survey forms
  3. CInclusion of only the most satisfied beneficiaries
  4. DReliance on spending figures alone

Explanation

A baseline allows measurement of change by comparing post-programme data with the starting position. Surveying only satisfied beneficiaries would bias results, and spend figures do not show outcomes.

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