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ACCA Strategic Professional · Strategic Business Leader · Enabling success: disruptive technologies

Tessaro Logistics is a family-owned firm with a stable, risk-averse culture. Its board wants to adopt AI route optimisation but staff fear job losses. Using Lewin's change model, which approach best addresses the first stage?

Unfreezing is the correct first stage. Management should explain why the AI change is needed and address staff fears about job losses so that resistance falls before implementation. Moving and refreezing come later, and excluding staff from the process would harden opposition rather than prepare them for change.

  1. ARefreeze by embedding the new AI routing procedures in policy documents
  2. BMove by training drivers on the AI tool while the old process continues unchanged
  3. CUnfreeze by communicating the need for change and addressing fears to reduce resistanceCorrect
  4. DHire external consultants to implement the system, avoiding staff involvement

Explanation

Lewin's first stage is unfreezing: building awareness of why change is needed and reducing resistance, which here means addressing job-loss fears. Moving is the implementation stage and refreezing is embedding. Excluding staff would increase resistance and ignore the stage required.

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